US Youth Soccer Association Conference

I recently attended and presented at the United States Youth Soccer Association (USYSA) Conference in San Jose, California. At this conference there are two types of presentations, one deals with new coaching techniques, and the other sessions deal with marketing and management issues about the sport industry in general.

I attended several coaching sessions out of curiosity, but did attend several administrative sessions as well. Yet, the most beneficial sessions I attended dealt with new marketing strategies that could help me improve my teaching and knowledge of that field, and bring it back to the classroom and to my students.

One of the sessions covered the importance of catchy phrases or slogans in order to create a marketing campaign. During the session the value of Nike’s “Just do it” campaign was analyzed and explained as to why it has been successful. After it was analyzed, it was compared to the different slogans and campaigns used by one of its competitors - Reebok - over the years, and why it has not succeeded as expected. This is important when students ask in the classroom for more concrete and practical examples, rather than just theoretical answers.

Another session I found interesting dealt with information technology and how it can be used in order to provide a better product or service to a consumer, it dealt mostly with what the presenter called “operational excellence”, and how organizations as well as teachers must be willing to change and adapt in order to create/develop a competitive advantage, or to simply stay ahead of the competition.

I attended several presentations, but overall the most important issues I learned that I can bring to the classroom are:

· Make learning fun and enjoyable
· Develop self esteem in each student
· Motivate the student to attain and achieve excellence
· Develop a desire for lifetime curiosity and learning
· Develop leadership skills
· Instill self-responsibility

My presentation itself deal with how important it is to integrate different target markets, in particular Hispanics, and how their culture and background is important to know when trying to reach and to educate them.

In short, this conference was indeed a worthwhile event for me to attend, and was grateful to have learned many aspects of the sport industry that can be brought to the classroom, and at the same time be put to practical use.